How To Connect the Consumer To Your Cannabis Brand

Build relationships, offer value, and strengthen your cannabis brand.

This is an exciting time for the cannabis industry, with skyrocketing consumer interest and huge anticipated market growth. As the industry continues to expand, however, many cannabis consumers are overwhelmed with information, options, and messages – they’re starving for knowledge while drowning in content.

Now’s your time to shine. With the right approach enabled by the right technology, you can nurture that relationship and strengthen your cannabis brand.

Leveraging RFID and NFC technology to fuel your growth strategy in the cannabis industry

Imagine a cannabis consumer with data overload, stressed and intimidated by the shopping experience. 

Now imagine an alternative where the dispensary uses smart packaging with RFID technology. Consumers are served up rich, relevant information by just waving their phone over the label: they get details about the product, expected effects, consumption recommendations, and more. They can even access real-time information about the product’s unique strain, genetic composition, and original grower - all of it presented in a clear, simple, searchable way. No more  waiting to get the budtenders attention, wading through paper pamphlets, or scrambling to do a quick internet search for info. 

TrueGreen is a smart packaging technology designed to provide consumers with the information they want from seed to point of sale. It was specifically developed for today’s dynamic cannabis market, allowing consumers to make educated choices and meaningfully connect with your brand.

What are the benefits of maintaining a strong connection with your cannabis consumer?

Take advantage of effects-based cannabis marketing

Consumers used to be more focused on specific cannabis strains, but recently that focus has shifted toward the overall cannabis experience. A large part of your ongoing dialogue should revolve around product recommendations, how certain strains will make you feel, and how to achieve different desired outcomes. In other words, take advantage of this interest in experience over just raw data.

Reinforce the positive cannabis culture

Even though cannabis use is becoming much more mainstream, there still can be a negative stigma attached, especially for new consumers who are just testing the waters. This is an opportunity for you as a brand to reinforce the positive cannabis culture, help them feel connected, and share content that builds a level of confidence and comfort with your products. 

Cut through the cannabis content noise

Unless you’re well-versed in local regulations, guidelines, and cannabis products themselves, this can be an overwhelming world for new consumers. Plus, it’s rife with misinformation and confusion. If you become a safe place, answering real-world questions, you’ll quickly build a strong rapport with your base.

Create customized consumer experiences
Once these relationships are in place, you also gain insight into what individual customers are looking for. If you know “Susan” enjoys and purchases a particular cannabis product, you can more accurately recommend another to her, or share special promotions and customer rewards. 

TrueGreen’s packaging technology helps you create these custom experiences for before and after point of purchase. Before purchase, this experience might include serving up a page of consumption information, and what you could expect to feel. 

After purchase, you might offer opportunities for further engagement, a loyalty or rewards program, or an opt-in for company news and recommendations.

TrueGreen: A smart packaging technology designed to close the feedback loop

Interested in learning more about how TrueGreen works? Contact us to schedule a free demo! We’d love to give you a closer look.