elevate your grind with truegreen cmo, marc sampogna

An up-close and personal discussion with Marc Sampogna, CMO at TrueGreen, the world's first smart packaging technology for the cannabis industry.

Todd Rosales: What's up, everybody? Welcome back to another edition of Elevate Your Grind brought to you by the Cannabis LAB. I am your host Todd Rosales, and it is so great to see everybody here today. I'm trying to get this on a better view. For some reason, when I do this show on my MacBook, it does not want to give me the views that we used to have, where it would switch back and forth between me and the speaker. We're going to do it this way for now, but before I get going, I typically will try to hide my guest, but considering he's on frame here, please welcome Marc Sampogna, partner and CMO at TrueGreen Global. Marc, thank you for sitting with us today.

Marc Sampogna: Thanks, man. Thanks. Appreciate it. Thanks for having me. Great to--

Todd: Absolutely. We were just talking before we started recording, and this always happens, me and the guests start talking, and we get into the point where we're going to be covering things that are on the podcast. I have to cut them off, but it leads into typically where I do announcements for this show, so coming up, folks. If you're going to be at Benzinga, which will be the week after this airs. This is going to air-- let's see, today is the 8h, 9th, 10th, 11th, 12th. This will air on the 12th. Benzinga will be on 4/20 and 4/21.

We have on 4/20, the official CLAB Benzinga After Party. The next night, we have an awesome, awesome panel. It's corporate and legacy sitting at the table together. That's going to be 4/21 at Red Rooster. It will also be live on all the CLAB social media channels. Go to Eventbrite. Search for CLAB. You can get into both of those events, and then after that, on the 26th, we are going to have our third annual pitch contest. It's going to be amazing things, see a bunch of cannabis startups vying to race capital from some of the biggest funds in the industry, and then the winners or the top two from that will go on to what I think is going to be the greatest event of the year, the Annual CLAB Conference on June 3rd and 4th. Folks, you don't want to miss any of that. Check out joinclab.com or clabconference.com.

Marc, you're going to be coming down to the conference in June, really excited about that. Man, someone like you is what these shows are meant for. We get into our stories of how we got into the cannabis space here, you're a branding guy and I love that because creating a brand, I don't think people realize how difficult it is. When you look at the cannabis industry, I feel like coming from a brand background, and I hope people-- listen, I'm probably talking shit about a lot of the people I know in this industry, but most of the brands to me in this industry, their branding is, "We have really good weed. We have the best weed. We've been growing weed forever. This is really good weed. Your friends are smoking this weed."

There's no lifestyle around it. There's no grouping-ness to it. It's not, "Who's smoking this weed? What are you doing with this weed? When you consume this weed, what are the activities associated with it?" Before I was at Highsman, I was at Springbig, and I remember we would do text message marketing campaigns for people, and I would look, and it got to a point where the regulations didn't allow you to send imagery of cannabis, and everybody was freaking out. I'm like, "Good for you. How many people are going to send a joint with their logo on it?" It's crazy to me.

I'd love to dig into your background, understand what got you into that side of the business just in general growing up. Actually, there are so many questions and I really just generalized them all into one second because I realize I've been talking forever because I don't do this as much as I used to anymore, but let's start with your background, man. Imagine someone on the branding side is very much a creative that loves business, those two schools together, guessing that, I imagine that cannabis has had an impact on your life at some point in time as well.

Marc: Yes, absolutely. I think, on the branding side of things, for sure bringing that type of expertise into this space, but really looking at it from a strategic point of view that's where I think a lot of things have missed the mark here. My back story started when I was growing up, to be honest. My father was a madman, my grandfather was a madman in advertising. My mother was in PR and all this stuff. I grew up in that world. My brother's an artist.

It was just in my DNA to learn how to communicate for brands, build brands, and just understand how do you cut through with different types of storylines, right? That's what you were getting at there. There has to be a unique storyline and narrative around brands, especially in the cannabis space. For me, bringing that over into an industry that is relatively new when it comes to marketing communications and really consumer-facing, how do you do it in a way that just breaks through and differentiates yourself?

For me, I've always been a consumer of cannabis, take it for personal recreation, as well as medicinal purposes. Helps with stress, anxiety, things like that, but just coming into it from the side of not just cannabis but also technology, and then taking a step back and figuring out, "Okay, well, how do we approach this in a way that really breaks through and it is a different type of story and narrative for the space?"

I always try to use great examples of other brands and other spaces that broke through, that did that, like the 1980s and '90s like Apple did it, right, for the computer space. For me, it was like, walking into this, you saw everything from black lights, the typical cannabis leaf, tie-dye, all this stuff that's just so cliché. It's just like, "All right, we need to elevate this to another place. There's an opportunity here to make it way more sophisticated, way more modern and contemporary, and tie that to whatever the product or the service does."

That was kind of how I looked at it coming in, and then just applying all that knowledge from working at an ad agency, starting my own branding agency, and then just taking all that and applying that process to what we're doing at TrueGreen to develop the brand.

Todd: It's interesting in that sense where you were talking about the leaves, the tie-dye, the black lights, and all that stuff, a lot of people to me have leaned into the stereotype of cannabis because that was maybe the pop culture around it, and there still is very much a culture of cannabis. You always hear people talk about the culture, the culture, the culture, but what exactly is that?

Is it Cheech & Chong? Is it the tie-dye? Is it all that? Or is it Jack Herer? Is it the Emerald Triangle? Is it the people that have been getting cannabis medical patients forever? What exactly is it when we look at the culture? I love what you're talking about and having people like you in this industry because we're at a point-- I tend to talk about my company a lot just because it's where my personal experience has come from.

Highsman, we are bringing the Ricky story to the forefront again, someone who's performing at the highest level, who leveraged cannabis to do that. I think that's where the branding in this industry needs to go. It's not just people like Ricky Williams, I think every brand probably has a few people within, especially if they're in touch with the culture, that have a unique story around cannabis where it's not just Jerry Garcia, Cheech & Chong, and Half Baked.

Obviously, we all love those movies and I'm not talking crap about them, I think Half Baked's one of my favorites, but we're really using cannabis in a more powerful way that they can wrap their brand around that versus just trying to lean into the stereotypes that exist because, to me, that's already bloody water where people are competing too much. I don't know your opinion on that as someone who does this for a living.

Marc: No, you're spot on. I think we're starting to see an awakening with regards to the perception, I don't think it's here right now. I think it's going to take some time considering how new everything is, and starting to be exposed both on the business and the consumer side, but it's funny. you go to these conferences, you speak to consumers and companies, and you want to get a sense of where everyone's head is at, and also, people's perception of the industry in general.

Immediately out of the gates, they do go to that cliché kind of perception where's there's a huge opportunity to change that, right? I think because there's a level of sophistication that's coming in with medicinal and MSOs really starting to like, say, "Hey, listen, this is something that is customized and catered and prescribed to address specific mental health and wellness issues that are obviously at the forefront of our culture, versus just smoking weed just to get high and just have a good time," that whole educational process is taking form.

That's where the awakening has taken place where I think that it's going to take a little bit of time, but I think the more players that come in, whether it's the brand, a product, a service, they're going to take a different stance than just the traditional cliche brand that would come in through cannabis space. Now, I met with-- about three, maybe four years ago, the Marley family. They were looking at getting into the space and doing all this stuff and they wanted to create a brand, but it was Jamaican heritage, which is fine.

It's all about the origin and heritage, but in terms of how outside of the Marley name, it was just what you would expect from any cannabis brand at that time, versus now I think, we're trying to change that narrative and change the perception of it in a way that this is not just for fun. This is for purposes that are helping people, and it's like making it more of lifestyle intuition. When I was talking about Apple before and how Apple completely changed the game of computers and how it integrates into your lifestyle, where it's about simplicity, it's about stripping away all the necessary things that people throw on your face from marketing and just have it be like a guy talking to you or a computer that is just so simple that it just gets it.

Brands in the cannabis space, I think have an opportunity to do that, and there are brands that are doing it right now for sure between Trulieve, and I think the cannabis from Columbia Care and these other guys that are really taking the time to invest in branding and actually put that to work and create a new narrative for the space. I think that it's there, and it's on the horizon, but it just takes a few other brands in the space to pioneer it. Hopefully, the rest will kind of take the lead.

Todd: I have a completely wild thesis that came to me since-- that event that we were talking about on 4/21, and I've never had such an easy way of doing in-show promotion for stuff that we're doing, but it's relevant because the title of it is Corporate Versus Legacy. It's two camps that have been rivals since the industry really become legal, where you have these people who have been in the industry forever, they've risked everything they can, and not necessarily all of them were cartel-related or violent criminal offenders or anything, but they were just believers in the plant and they were passionate about the plant.

Then you have the people who have become large MSOs who come from the corporate world that maybe they were consumers before or not. We go back to what we were talking about, where I feel like it's almost like Hollywood, where a lot of these original stories got distorted. Like you were saying, if this industry was done right, like the Marleys, Snoop Dogg, they should all have massive, massive brands, and they don't.

I think it's because the message was misconstrued, the true message of their association with cannabis. I think that's where a lot of the legacy part of this industry is feeling like, "Hey, these are our stories to tell, they're not your stories to tell. You guys are telling this for us." You do make a point like, listen, truly it gets a ton of hate, the MSOs get a ton of hate on any social media platform, but I look at what they're doing now, and I hope this is what they're doing, my assumption is they're starting to do deals with a lot of these brands because, A, they need those brands and their stores because those are the brands that are in touch with the culture, and B, they finally realize like, "All right, we have this platform, we have--"

Trulieve has a hundred-- infinity stores in Florida, and they have this platform. When they do a deal with Connected, it can let those guys tell their story. When they do a deal with like Black Tuna and any of these legacy Florida growers, they have now a very large platform to tell their stories and connect with the people they want to connect with. I'm hoping that this is the inflection point where the two sides start coming together. I don't know if you want to give an opinion on that or not, but I hope this is what we see going forward and I hope this is what's actually happening.

Marc: I do. Like I said, I think it's going to take some time. I think you hit on a point there with regards to authenticity and origin and how do you-- because that word connects across so many different aspects of this space in this industry. I mean, it's product authenticity, it's the storyline, it's everything that goes into it. One of the things, where it's come from, who's behind it, the cultivators, et cetera, telling that story, I think, today is going to be more prevalent than ever versus just slapping a really cool logo on it or a brand or a person's-- celebrity's name on it and then hoping it takes shape.

I think that people are going to be more interested moving forward in levels of what's in this, THC, all the stuff that goes behind it. Get those COAs and understand more about the products and where they're coming from to be able to kind of customize it to their lifestyles. That's a thing that we're working on with our technology is kind of integrating that into all cannabis products so that the consumer can immediately understand that.

I compare it to the wine industry. For years, you just walk into a wine shop and you ask the guy, and he is going to point you in the direction. You either want a Spanish wine, Italian, or whatever it is, and you look at the bottle, look at the label, you're like, "Oh, looks good," versus then Vivino came out, Vivino the wine app, where you can actually in real-time get all the details of the flavor, the taste profile, and where it comes from and all that stuff then where you can educate yourself more on it, and you understand more of the story.

If that is what you're looking for, I think that's essentially what we're trying to do in partnering with brands and MSOs and folks like that is integrating our technology to allow them to tell that story because what we do is we're able to create visibility through our technology for products to be able to tell consumers, "Hey, this is what's in it. This is where it came from. This is what it's good for," just by holding up your phone to the actual package. I think that it's on its way and hopefully, we can, as a company lead that movement if you will.

Todd: Let's talk about that. I've obviously been complaining that those brands don't have authentic stories in this industry yet, and a lot of them are working on it. We find the brands that have the authentic stories, and then we look at the cannabis industry and it's super restrictive on being able to tell that story through the traditional channels that you're used to.

The strategies have to be different. I really like what you guys are doing because there are so many different strategies to try to skirt the rules, but where is the mainstays the cannabis industry is going to use? I know text messaging is one of them. There's some email stuff, but I like what you guys are doing with the packaging and really making that more immersive.

It's funny to bring up Snoop again. I think Snoop was on one of those wine apps where they had the interactive wine, where you would hit the wine at the label and it would start doing things like that. To your point, that information you have at your fingertips where you can pick up a packaging, whether it's wine or cannabis or whatever it is, and understand if you're going to like it or not, I feel like that helps impulse purchase and everything else so much more because, to your point, I didn't even know that was available for wine because I'm that ignorant with wine, but I do like wine and I know there are certain wines that I like, and there are a lot of them that I don't.

Clearly, it's very similar to cannabis. I like wine that's similar to this one. I don't like wine in general. If I find a wine like that one, I'm much more likely to buy it. Same with cannabis, it took me a very long time to realize the terpene profiles that I like because I would just, "Oh, this is named this and I've liked that name." I knew I liked Indica Sativa hybrid and I started going towards particular strains or lineages that I like.

I started looking across the different ones that I did like, and I noticed similar terpene profiles. Now it gets to the point where that's what I look like or look at, so I'm not just-- listen, if I buy an eighth of weed, it's going to get smoked, but I won't be as happy as if it's the weed that I really like. You know what I mean? I'm going to probably try to go through it quicker to get to the next one, just because that's the type of consumers we are.

I really want to understand more about how you guys are doing this with packaging to make it a little bit more immersive for the consumers to understand everything that goes into cannabis because that's really-- outside of what the packaging looks like, that's really the differentiator between different products.

Marc: Yes. You're totally right. Obviously, it takes some time when you're a consumer to figure out what is the one that works best for you or from a product perspective. For us, obviously, what we see is a big-- You walk into a dispensary, let's just use a couple-- for example, you walk into like a MedMen versus a Cookies. They're two totally different experiences.

One is like you're walking into an Apple store, the other one's like you're walking into a Home Depot, I believe, because on one, you have bud tenderers and folks that are there to educate you and talk you through a process and it's helpful. In other instances, you don't, and you're almost at a loss where you're like, "All right, I'm just going to buy Gary Payton OG because it sounds cool, but I have no idea what I'm buying." I could speak to that from my personal experience. [chuckles]

Todd: Dude, I was in San Francisco six weeks ago and I was off. It was a Sunday. I'm like, "Well, I'm off. I might as well go do my job and go to stores anyway because I enjoy doing it," and I can't tell you, I want to say I went to 8 to 10 stores, and 80% of them, the shopping experience was, "Go up to the counter, here's your iPad, tell me what you want."

It's the Jane menu. It's literally like, if I wanted to do that, I could have done it from my iPad in my hotel room and just picked it up here or even had you deliver it to me. That's not the experience I want here.

Marc: Super antiquated. It's almost like the nightlife industry, to be honest. What we've done is we've recreated this proprietary smart packaging solution. It's simple. It's a tag that we created that has RFID and NFC technology embedded into it. These little tags, they're like an inch tall, they're applied to any package, whether it's a canister, a tube, a box, whatever it is.

All a consumer goes up to it and they tap it and their phone opens up everything you need to know about that product, and then you basically earmark it and you go up and say, "This is the one I want. You're good to go." The cool thing about it from a consumer standpoint is it allows you to obviously learn about the products in-store, out of the store, wherever you are, as long as it's enabled with TrueGreen with that tag, and then from a dispensary, it's really cool because it allows you to finally create a connection with your consumer that you currently don't have.

Once they opt-in to that experience, once they've used it, now you have an immediate connection with that consumer as the dispensary. You can push ads directly to them, promotions directly to them. You can now create a loyalty program with them, things that just don't exist right now, and it's all done through NFC and RFID technology that's embedded in everybody's phone. You just need something to be able to be the catalyst that does it and that tag is the catalyst.

To be able to walk in a dispensary tomorrow and use my phone to just quickly tap against any product, if I had it for that Gary Payton OG, I would've known, I shouldn't have bought it because it was a Sativa and it destroyed me. I was at the MJBiz conference, and I took a break. I was a little stressed, and forget it, the conference was over from there for me.

Todd: Man, after this is done, I have a similar story to share with you of recently.

Marc: Yes, but to protect the consumer experience and help their experience, if TrueGreen was embedded on that, I was able to learn more during the consumer and the shopping experience, I would've never bought it and I wouldn't have been in that position. It's great for the consumer from that standpoint, it's great for the dispenser because you can now have a new channel to communicate with them through you gathering their data, you're building a loyalty program with them, push them promotions.

Then the other part that's really cool for growers and even dispensaries, if they're one and the same, is that you can actually track inventory with the tag as well. There's a unique number applied to every package on every tag. Instead of them going on an iPad and checking a box, product number A-5212, and then just going down a list, it's just completely done with a reader in-store, almost you're doing your wedding-- what is your--

Todd: The register?

Marc: Yes, when you register, right? When you're going into a Bed Bath & Beyond, you're just hitting it. That's what you do with our tag. If you're a dispensary or a grower, that's what helps you track inventory. It's all digital now through what we've created. It streamlines everything and it creates new channels, which is great.

Todd: It's very cool, man. Listen, I know there's a ton of benefits to the businesses that leverage these tags, but to be honest, going back to that San Francisco trip and I don't know if you're working with these guys, but I think the perfect store for something like that, which actually makes it more of an experiential experience, Project Cannabis, which I discovered in San Francisco, one of the coolest things about that.

There are some stores I've been to that are similar, like San Diego, but it was not only even a convenience store, everything was out. The pre-rolls were in baskets. The ACE were in jars on shelves, the Mylar, everything was just out. You have a bud tenderer that walks you around the room and whatnot, but you didn't have to stay with them and they weren't pushing, you got to pick everything up and look at it.

I can only imagine if there was that extra component, and it would be when everybody has that, where I can just hit my phone to it and get the information on that product more than just what's on that jar, it would be the greatest cannabis shopping experience that you can absolutely have. Candidly, I hope that more stores adopt the shopping experience that Project Cannabis had because I went to 10 stores and I was disheartened, and I went to a few stores that I like, stores that I've known for a long time.

I walked into Project Cannabis and it was night and day compared to everything else. I can only see how technology and a packaging solution that you guys have would make it an incredible experience. Listen, Planet 13 is a very good job of the immersive stuff, but the part, and I have to speak rightly because they're partners of ours, but the part that they don't do well is immerse you in the cannabis because you have all these displays and you have the-- when I go to the counter, I have to run back or I have to have taken pictures of the stuff that I wanted. I think a combination of the showiness of Planet 13 and the shopping experience of Project Cannabis with a technology like yours needs to be the future of cannabis.

Marc: Yes. I totally agree. You can walk into a dispensary. I was just out in California, walked into one, it was one of these ones in downtown Hollywood. There was not a lot of people in there, so it was super easy. I just talked to the bud tenderer, told him what I want, he showed me some stuff. It was easy. That is definitely not always the case. These places are going to be flooded with people.

Like I said, it's going to be like walking around a Home Depot, trying to find somebody to help you. If you can't, then why not have something that just enables it? I know personally when I shop just for anything, I don't typically ask people. I like to go in, know what I'm looking for, or at least have the ability to find it. I think that goes for most consumers in this space. It's like, "I don't want to literally have a long heart-to-heart with this guy. Let me just go in there. I know I want this one." As a consumer, let's just take that out.

Todd: I don't know if I'm unique or not, but I'm similar in the sense that I'll go in thinking, "All right, I'm going to buy a half-ounce or an ounce, or I'm going to get whatever it is." If I'm going to buy a half-ounce, I'll probably have three of the [unintelligible 00:25:57] picked out in my head, and then I'm like, "All right, you fill out the fourth. What's new? What do you like to recommend?"

You find new stuff that way, but you're a hundred percent right. I'm only doing that because I might be bored of what I have, or just trying to see what else is new out there. I'm still going to buy-- Highsman, obviously, is one of my favorite brands. It's ours. Outside of that, I'm going to go in there, I'm going to buy a Northern Emeralds or a Cannabiotics 10 times out of 10, and then what else is new? I've discovered some great brands that way.

Marc: Yes. That's the thing too. It's like they're going to push the brands that are probably putting money behind it and things like that. I think, more importantly, that's just their thing. I'm not hating on them for that, but I think just as a consumer, it should be a great opportunity for discovery and giving them a tool to be able to discover on their own.

That's what I love about TrueGreen, what we're doing. I want to just be able to-- I remember-- this is dating back forever when there were stores that sold music. You'd walk in, you'd forget everything that you'd ever want. I have no idea what I want to buy or whatever it is. Imagine you had your phone in there. You could sample the songs.

You can go up to it and do that stuff. It's like, "Oh, that sounds sick. I want it." It's the same type of thing that just takes out that, allows you to discover, allows you to learn and be smart about what you're consuming, and also the authenticity. There's also a tamper component to the tag. It'll go over the seal of any cannabis product, whether it's a jar top or it's a pre-roll or whatever. If it's torn, it's been opened, and then you know there's a tampered seal. Then there's the digital side of it. It's got a lot of things that are going to help from security to being smart and helping you as a customer and the dispensary.

Todd: I got a dumb question. I see this, and you guys aren't the only one talking about authenticity, right? The authentication of the products are actually what they're supposed to be. Is this actually a problem within the California dispensary system? To me, if you guys can't legally answer this, anything else, that's only a problem if I happen to buy some California product down here in Florida, right? I feel like if I'm going to a California dispensary, it's going to be authentic. I'm saying this more from a comedic standpoint, but is that actually an industry problem within the actual supply chain?

Marc: Here's what happens. Here's the reason, there's a gray area. It's more about when it leaves the cultivator or the grower or the farm and it makes its way to dispensary X-

Todd: Got it.

Marc: -this tag enables you to track that trip, that journey versus not-- what happens a lot of times is it changes hands. It changes hands a lot. You think about weed maps. It disappears. Weed maps, right? You have it delivered to your door, or you have these-- you don't know where that's coming from. You don't know where it's coming from. If this seal is on it, you know exactly where it came from, you know it didn't change hands, you know it's the exact thing that you bought because otherwise, someone could pop that thing over, open, replace your Mandarin Cookies with birthday cake, [chuckles] and you have no idea what's in there. All of a sudden, you're smoking something that you didn't think you were supposed to smoke and you could be completely screwed.

This allows you to maintain complete visibility from the moment it leaves the farm to gets in your hand and there is that problem. There is that problem, for sure, because you don't have anything to be able to control that exchange. You can't control if it hits somebody's hands and somebody moves the product and changes the product or opens it or whatever, can't control it right now. That's the idea is you'd be able to control that experience as a grower, as a dispensary, all that stuff, with this tag.

Todd: I love it, man. I think it's great. Like I said, I think the ability to just-- and it's funny, I wrote down something here, like RFID versus QR code, but I know the answer to that. A QR code's a giant pain in the ass, right? Because you got to open your camera, you got to get it to focus, which sometimes it doesn't, you got to change-- move it so the light hits it better and then you got to find the stupid link on there. Now, I don't even know why I wrote that question down, but I think--

Marc: Listen, I get it a lot. I always say-- here's the answer. When you go and use your Apple Pay to check out at a store these days when you paying for something, you just tap your phone and it pops right up. Imagine you had to scan a QR code and do all that other stuff. It's like, "Oh, I got to scan a QR code. Then I got to hit the link. Then I got to open the link and I got to do this." This is just immediate. It's instantaneous. It has way more bells and whistles to it.

Todd: Dude. I'm 35 years old and I feel like an old far admitting this, but I forgot my wallet the other day. I was at the gas station and I'm like, "Oh, they have that Apple Pay at the thing." It is so much faster than putting my credit card or debit card into the pump. I can't believe it. I found that out like two days ago.

Marc: Yes. It's seamless. Everything--

Todd: Double click your phone, and all of a sudden, it's like, "Select your octane. Let's go."

Marc: Yes. Everything is-- obviously, I think the pandemic put even a bigger shine to-- a much bigger light on making everything more touchless. That's where everything got elevated to like-- well, I don't even bring my wallet anywhere. I was just walking around in New York City. I didn't bring my wallet. I bought lunch. I had a meeting. I came back here for this because I know I have it right here on my phone. Now I just need to get my keys on here to open up the house.

Todd: Actually, down here in Florida, I have one of those Nest locks. I got rid of the keys a while ago. Now I just got to get rid of the wallet.

Marc: Yes, exactly. It is the way of the future. That is where everything's going. Everything's gonna be digital wallet, digital-- everything is scanning where you're going to be walking in the stores. They have the Amazon stores you walk in, and you just open up your app, and you grab what you want and you walk out.

Todd: See, that's all we need for a cannabis dispensary. It needs to have the product out like Project Cannabis. It needs to have your technology, so I can just scan, see it. Boom. Just walk out with my basket. Good to go, charge my card. That would be perfect.

Marc: That's exactly what it does. That's exactly the idea of this thing. You're going to be able to just look it up. You're going to be able to tap your phone and be like, "Oh, yes. That's for me." Then it goes right to the person at the register, and then they're ready to check you out, or at some point in the future, if you're able to just self-checkout, it'd be amazing, but I don't know if they'll ever do that for the cannabis space. [chuckles]

Todd: I think we're a long way away from that, man. Listen, I've already kept you over the time that you gave to me. Before I let you go, where do we find TrueGreen? Tell us about the packaging. Where we can see any pictures or anything else like that, learn about the technology?

Marc: Yes. Everything is on-- we can go to truegreenglobal.com. Our website has everything on there or our Instagram at TrueGreenGlobal. We're setting up demos, scheduling conversations. We're in the midst of doing some really cool ads right now. Just check us out there, and then hopefully, we hear from you.

Todd: Very cool, man. Well, everybody, Marc is going to be down at the CLAB conference on June 3rd and 4th at Mana Wynwood`. Then the hotel for that will be the Marseilles in Miami Beach. It is going to be two awesome days of cannabis extravaganza. Sorry. I literally had nothing else thought in my head, so I went with extravaganza. I'm a little embarrassed about it, but it's going to be an awesome two-day conference. You guys should definitely come check that out. Go to clabconference.com, or join CLAB.

Of course, join us after Benzinga on 4/20 and 4/21 for our industry social after-party, and then the corporate and legacy panel. A lot of what Marc and I were talking about at the beginning of the show is going to be discussed. We've got a killer, killer panel. If you want to see that, go to Eventbrite, search for Cannabis LAB, register for that event, and we'll see you guys there. Marc, thank you for joining me, man. Anything you want to leave us with before we go?

Marc: No, man. Appreciate you having me and look forward to seeing this and see you down in Miami for CLAB.

Todd: Absolutely, man, I'll see you in June and we will see you all next week.